What is a CRM?

CRM stands for customer relationship management. Just like the name, CRM software is a system for managing relationships with your customers.

CRM allows businesses of all sizes to drive growth and profits. They’re designed for sales, marketing, and service. You can deliver the right message to the right customer on the right channel throughout the customer’s lifecycle from marketing to sales and support. It lets you store and manage customer information, like contact, transactions and sales opportunities.

From forecasting market trends, understanding customer behaviour to personalising campaigns, CRM is here to help provide a comprehensive end-t0-end support.

People appreciate personal services. CRM helps you stay close to your customers and to further develop relationships, so that you can earn more chance to have repeat purchase & visit.

To provide personalised service & offer, we need CRM to provide analytical report  to  analyze & visualize customer data collected through multiple sources. So that marketers can make more decisions with data support. Analytical systems use techniques such as data mining, correlation, and pattern recognition to analyze the customer data. These analytics help improve customer retention by finding similar patterns. For example, through the analysis of a customer digital footprints & buying behavior, a company might see which segment has higher chance to purchase.

Why I need a CRM?

CRM allows businesses to drive growth and profits by optimising customer retention.

How to start using CRM?

To connecting your customer, loyalty programme is the easy way to start your first CRM campaign.

What is the benefits of CRM?

You can monitor your business holistically, CRM visualise every customer preference & potential, so that you can make decision to enrich customer satisfaction. Most importantly, drive more sales.